WinSport is entering its next decade with a clear, purpose-driven plan that strengthens its role as Canada’s year-round hub for sport, community impact, and high-performance excellence.

Serving as our ‘North Star’, our ambition statements set an overarching direction for the organization, aligning our actions, decisions, and priorities.
Guided by this bold long-term vision and a focused set of strategic priorities, WinSport is focused on operating sustainably to ensure long-term impact for future generations.

WinSport Ambition Statements

• Build on an Olympic legacy to serve Canadians across Discover, Develop, Excel.
• Become Calgary’s year-round community hub, connecting people through sport, recreation, and shared experiences.
• Elevate WinSport’s role as a premier hosting destination, expanding events, experiences, and campus activation.
• Deliver a modern, welcoming campus anchored by the revitalized Day Lodge and expanded recreational offerings.
• Strengthen financial sustainability through partnerships, naming rights, and efficient operations.

The new Day Lodge is nearly complete and will be the epicentre of all outdoor activities. It is designed with everyone in mind and embodies WinSport’s commitment to ensuring barrier-free access and enhancing the visitor experience. With a net-zero carbon design, WinSport is reducing its environmental impact while promoting sustainability.

The Day Lodge renovation is a catalyst for something greater for WinSport, including:

Cosmetic makeover

WinSport will start a cosmetic makeover through the entire park in spring 2026, which will enhance the overall experience.

Larger Projects in the Pipeline

In addition, there are a number of larger projects under development, maximizing land-use, enhancing and increasing the scope of activities.